Critical Hit Company was founded by Genesis Oliver to bridge the gap between creative agencies and their clients; delivering live performance, sound design, and hosting that elevate exceptional corporate events.CHC acts as the connective layer between strategy and execution, giving agencies a high-level partner who can bring creative concepts to life with clarity, energy, and show-quality precision.

That storytelling foundation is at work during the signature platform:

With over 15 years in NYC’s creative scene, Genesis has built a career that bridges Broadway (Angels in America), television (The Marvelous Mrs. Maisel, The Blacklist), and premium live events for top brands including AstraZeneca, Autodesk, UCB, and Organogenesis.

His latest marquee engagement:
Autodesk University 2025 in Nashville, TN.

Our Flagship Platform.

LIVE PERFORMANCE, HOSTING & SOUND DESIGN
FOR EXCEPTIONAL CORPORATE EVENTS

Where every event finds its rhythm.
Where brand stories come to life.
Where excellence is the baseline.
Elevation is the outcome.

Clients

Agency Partners

• Autodesk University 2025

• TechX 2025 Autodesk

• Live from PHX it's... Organogenesis!

• Scratchin’ in San Fran! UCB PHARMA

• Capital Groove AstraZeneca

Highlights

Again, for Autodesk, September 2025, Plug & Play XP™ delivered a marquee performance at Autodesk University - an annual multi-day B2C gathering that drew more than 12,000 attendees to Nashville’s Music City Center.The Plug & Play Experience™ served as the musical engine of the opening session, creating a seamless blend of hosting, live mixing, and curated sound design to a growing crowd.Custom segments including a free giveaway, and personalized swag were developed to match the creative direction of the conference. The result was an experience that matched the ambition of Autodesk’s flagship event: bold, polished, and built to unite thousands around a shared sense of creation and ideas.

• Case Studies

• Tech X

Highlights

In May 2025, Plug & Play XP™ energized TECH X: Make the Future Real - a two-day gathering held at Resorts World Casino in Las Vegas.With 2,000 attendees in-person and more than 8,000 joining via livestream, the experience centered around creative sketches and a custom live mashup created for the company’s hype video, paired with tailored play-on/off music for every presenter.Plug & Play XP™ mainstaged and helped to deliver a dynamic, future-forward atmosphere that embodied its theme: a company-wide glow-up filled with inspiration, learning, and connection.

• AU2025

• Organogenesis

Highlights

In January 2025, Plug & Play XP™ powered "Organogenesis LIVE" - an all-company kickoff event held at the Arizona Grand Resort & Spa in Phoenix, with more than 300 attendees.The Plug and Play Experience™ served as the house show “band,” delivering custom play-on/off music for every presenter, crafting curated playlists and delivering entertaining sketches designed to energize and unify the entire organization.The result was an opening-day atmosphere built on rhythm, momentum, and company-wide connection.

• Tech X

• UCB PHARMA

Highlights

In October 2024, Plug and Play XP™ helped UCB Pharma unite at a four-day event in San Francisco that drew more than 700 attendees.The experience featured two high-energy remixes created exclusively for the client: one pre-produced to kick off the week and another performed live to close it out.Each session included tailored play-on and play-off music for presenters, driving a seamless flow and an "Unstoppable Beat".

• Organogenesis

• AstraZeneca

Highlights

In January 2024, Plug and Play XP™ brought AstraZeneca to life in Washington, D.C. for a four-day celebration that culminated in a 2,000-person dance party.The event marked the debut of a groundbreaking asthma medication and featured a fully customized sound experience, including a pre-produced remix, mashup for the product reveal and a live, improvised concert-style DJ routine. Daily sessions included themed segments like “Jock Jams” and “Disco Fever.”The result was a high-energy musical experience that perfectly captured the innovation and excitement of the launch.

• UCB Pharma

• Case Studies